SEO
Copy Vs. Design for conversion rate optimisation
Great post on Search Engine Land on the relative value of meaningful copy Vs fancy design.
http://searchengineland.com/copy-vs-design-which-is-most-important-to-conversion-42983
.htaccess redirecting a Wordpress site to a new domain
.htaccess problems and can be a real pain, especially if like me you only do things with the .htaccess file every now and then so aren’t completely comfortable with the syntax. Last night when helping a friend and author of the excellent ExchangeWire (about tracking the nascent ad exchange and ad trading networks) switch a [...]
Google Analytics Goals don’t match page views/are innacurate
Something that has frustrated me for a long time has been the inaccuracy of Google analytics Goals. I should state up front that no, I didn’t just RTFM, it wasn’t something I was concentrating on specifically, but having spent today working on the excellent “Custom reporting” now available I decided to get to the bottom [...]